Privacy Policy for Beverly Hills Club

Effective Date: September 29, 2026

Beverly Hills Club (“Beverly Hills Club,” “BHC,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or use our website, https://www.beverlyhillsclub.net/, use a Beverly Hills Club mobile application, interact with us online or in person, submit forms, inquire about membership, register for programs or activities, or otherwise communicate with Beverly Hills Club.

By using our website, mobile application, or services, or by providing information to us, you acknowledge the practices described in this Privacy Policy.

Information We Collect

Depending on how you interact with Beverly Hills Club, we may collect the following types of information:

Information You Provide

You may voluntarily provide personal information when you:

Request information about Beverly Hills Club or membership
Submit a contact or inquiry form
Apply for or purchase a membership
Register for programs, classes, activities, camps, or events
Make payments or purchases
Contact us by phone, email, or through our website or mobile application
Participate in surveys, promotions, or other activities

This information may include:

Name
Email address
Phone number
Mailing address
Date of birth
Membership information
Information about programs, activities, or services you register for
Payment and transaction information
Information you choose to provide in communications with us

Payment information may be processed by third-party payment processors. Beverly Hills Club may not directly store complete payment card information.

Information Collected Automatically

When you visit our website or use the Beverly Hills Club mobile application, certain information may be collected automatically. Depending on the website or application features you use and the permissions you grant, this may include:

IP address
Browser type and version
Device type
Operating system
Pages or screens you visit
Date and time of your visit or use
Referring website or source
General information about how you interact with our website or mobile application
Device identifiers and similar technical information
Approximate or precise location information, as described below

Location Information

The Beverly Hills Club mobile application may access location information from your mobile device when you grant the application permission to do so.

Depending on your device settings, the permissions you grant, and the functionality of the application, the application may access approximate location or precise location information.

Location information may be used to:

Provide location-based features and functionality within the mobile application
Provide information or services that are relevant to your location
Support features that require location information
Improve the functionality and user experience of the mobile application
Support security, fraud prevention, and technical operations

Location information is accessed only when permitted by your device settings and applicable permissions.

You can manage or disable the application's location permissions through your Android device settings. If you disable location access, certain features of the mobile application may not function as intended.

Beverly Hills Club does not sell your location information.

Location information may be disclosed to service providers and technology providers that process information on our behalf when necessary to operate, maintain, secure, support, or provide functionality for the mobile application.

Where applicable, such service providers may include mobile application providers, technology providers, location or mapping service providers, analytics providers, or other vendors that provide services on behalf of Beverly Hills Club.

Location information is not used solely for advertising or advertising personalization.

How We Use Your Information

We may use personal information, including information collected through the mobile application, for purposes including:

Responding to questions and requests
Providing information about Beverly Hills Club and its membership options
Processing memberships, registrations, and transactions
Providing programs, classes, activities, and other services
Communicating with members, guests, and prospective members
Providing customer service and support
Providing and supporting mobile application functionality
Providing location-based features when location access has been permitted
Improving our website, mobile application, services, and customer experience
Understanding website and application usage
Protecting our website, application, members, guests, and business
Detecting, preventing, and addressing fraud, security issues, or technical problems
Complying with applicable laws and legal obligations

Marketing and Advertising

Beverly Hills Club may use online advertising and marketing services to promote our club, memberships, programs, events, and services.

These services may include platforms such as Meta (Facebook and Instagram), Google, and other advertising or analytics providers.

These platforms may use cookies, pixels, tags, SDKs, or similar technologies to collect information about interactions with our website, mobile application, or advertisements. This information may be used to measure advertising performance, understand website and application activity, and show relevant advertisements.

Beverly Hills Club does not sell personal information for monetary consideration.

Beverly Hills Club does not use device location information solely for advertising or analytics purposes.

Your interactions with third-party advertising platforms are also subject to the privacy policies and terms of those platforms.

Cookies and Tracking Technologies

Our website and mobile application may use cookies, software development kits (SDKs), and similar technologies.

These technologies may be used to:

Help our website or application function properly
Remember preferences
Understand how visitors and users interact with our services
Analyze website or application usage
Measure advertising and marketing performance
Improve our website, application, and services
Support security and fraud prevention

You may be able to control or disable certain technologies through your browser, device, or application settings. Disabling certain technologies may affect the functionality of portions of our website or mobile application.

How We Share Information

We may share personal information with trusted third parties when necessary to operate our business and provide services.

These third parties may include:

Payment processors
Website hosting and technology providers
Mobile application and software providers
Membership and registration software providers
Email and communication service providers
Marketing and advertising platforms
Analytics providers
Location or mapping service providers, when necessary to provide application functionality
Professional service providers
Other vendors that provide services on our behalf

Where applicable, these service providers may process information, including location information, on behalf of Beverly Hills Club to provide, maintain, secure, or support our services.

We may also disclose information when reasonably necessary to:

Comply with applicable laws, regulations, or legal processes
Respond to lawful requests from government authorities
Protect the rights, property, or safety of Beverly Hills Club, our members, guests, employees, or others
Detect or prevent fraud, security threats, or other unlawful activity
Enforce our agreements or policies

Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, use, alteration, or disclosure.

However, no website, mobile application, electronic transmission, or method of storing information can be guaranteed to be completely secure. Therefore, while we work to protect your personal information, we cannot guarantee its absolute security.

Third-Party Websites, Applications, and Services

Our website or mobile application may contain links to websites, applications, or services operated by third parties.

These third-party websites, applications, and services have their own privacy policies and practices. Beverly Hills Club is not responsible for the privacy practices, security, content, or policies of third-party services.

We encourage you to review the privacy policy of any third-party website, application, or service you use.

Children's Privacy

Our website and mobile application are not intended to knowingly collect personal information directly from children without appropriate involvement or authorization from a parent or guardian.

Because Beverly Hills Club offers family, youth, and children's programs, information relating to minors may be collected when a parent or legal guardian registers a child for a membership, program, camp, class, or activity.

Parents or legal guardians should contact us if they have questions about information collected in connection with a child's participation in Beverly Hills Club programs or services.

Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information, which may include the right to:

Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of certain personal information
Opt out of certain marketing communications
Withdraw consent where processing is based on consent
Request information about how your personal information is collected or used
Control certain device permissions, including location permissions, through your device settings

To make a privacy-related request, please contact us using the information provided below.

We may need to verify your identity before completing certain requests.

You may unsubscribe from promotional email communications by using the unsubscribe instructions included in those communications. Please note that you may continue to receive transactional or service-related communications when necessary.

Do Not Track

Some web browsers offer a “Do Not Track” setting. Because there is currently no universally accepted standard for responding to Do Not Track signals, our website may not respond to such signals in all circumstances.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or services.

When we make changes, we will update the “Effective Date” at the top of this Privacy Policy and post the updated policy on our website.

We encourage you to periodically review this Privacy Policy to stay informed about how we handle personal information.

Contact Us

If you have questions about this Privacy Policy or how Beverly Hills Club handles personal information, please contact us:

Beverly Hills Club
31555 Southfield Road
Beverly Hills, MI 48025

Phone: 248-642-8500

Email: info@beverlyhillsclub.com

Website: https://www.beverlyhillsclub.net/